PEAK TPM PATHWAY
Your most controllable P&L line and the pathway most companies miss
Trade promotion is the second-largest cost in a consumer-goods P&L, and the only one you fully control. This whitepaper shows how to turn it into profitable growth on Salesforce, why most transformations fail, the RGM maturity ladder, and a phased Foundation that pays back in under a year.
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THE MARKETS PERSPECTIVE
Industry Evidence
The POI maturity ladder runs from ad-hoc to a full control tower. Most consumer-goods companies are still on the first two rungs, and that's exactly where the value leaks.
Bar chart showing a 5-step maturity model from Ad-hoc to Control Tower, with most companies currently at step one.
3-5%
higher sales growth, from data-driven RGM & sales execution
Bain & Company, 2025
59%
of trade promotions lose money
McKinsey 2025
20–30%
of trade spend delivers no positive ROI
POI Industry Report 2026
Trusted by leading CPGs.
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Coca-Cola Europacific Partners logo in grey text on a black background.
Fever-Tree logo featuring a grey cinchona tree icon above the brand name text on a black background.
Jägermeister logo featuring a stag head with a glowing cross between its antlers above the brand name in Gothic script.
Grey Lavazza logo with the text Torino, Italia, 1895 on a black background.
Mondelēz International logo in gray text on a black background.
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OUR WHITEPAPER
What you'll take away
A practical read for commercial, RGM and trade leaders, not a brochure.
Why most RGM transformations fail
The Industry maturity ladder
Our Approach PEAK Pathway
The Economics
WHY Peak & Peak
Strategy and delivery,
on one platform
The RGM acumen to know what to fix, and the technology delivery to make it real on Salesforce Consumer Goods Cloud, one partner, no handoff in the middle.
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Member of Partner Advisory Board
Supporting Product Development and improving the solution
10+
Accelerators and Add-Ons built with users for user to increase the value creation
45+
CG Cloud Projects
delivered end-to-end
Customer 360
for Consumer Goods
Launch Partner of Salesforce Industry Solution for Consumer Goods
Not a side practice
CG Cloud is our full focus. Many of our consultants have built CG trade systems since their CAS origins, the engine that became Salesforce Consumer Goods Cloud , so we know the platform from its core, not just its surface.
ACTIVE MEMBER OF
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FREE DOWNLOAD
DownloadTPM Whitepaper here
First Name
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